ascend design co
primary logo + mark
The San Serif font lends to a modern design for the primary logo and mark. But I wanted to show modern juxtaposed to femininity through usage of the floral illustration. A little feminine touch can go a long way to making a harsh lined modern design feel fresh and eclectic.
When it came to the colors for Ascend Design Co, I wanted to play up the modern & feminine tones even more. Using softer colors with darker or contrasting accents gives the design weight and visual interest. Overall, the rounded color palette meets the approachable, classic and modern aesthetic of my design.
The usage of feminine graphic elements with the modern design is purposeful in providing many options when printing collateral and
promoting through social media.