CLEMENS automobile building

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initial designs

Clemens Automobile Building is a new mixed-use investment property located in the downtown Des Moines, IA area.  In 1917, the building was a storage and show room space for the Clemens brothers growing automotive business.  The investors of this property wanted to create a brand that paid homage to its rich history while evoking a modern, fresh aesthetic of the building features and location.


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primary logo + color palette