Try to sum up the goals + mission of your business in one sentence. Make sure to include who your ideal audience is, what your business has to offer, as well as how they benefit from your service/product.
These words will cultivate the emotion that people get when interacting with your brand.
Try to get specific! Are they a certain age or demographic? What adjectives describe them? Where do they shop?
If for web, for example, a horizontal logo works best.
ex: Magnolia Cir (Design Studio underneath) vs. TheMagnoliaCircle
This allows me to better understand your market + competition. I want to make sure to steer away from a visual identity that is too similar to theirs. You have a unique brand, and I want to make sure we stay true to that.
Are they fun + whimsical, clean + professional, or sophisticated? Think in terms of your business, not just brands that you personally love. I need to make sure that your new visual identity best represents your business, and not just your personal style — although sometimes these are one in the same!
(ex: script, bold, light, hand drawn, custom lettering, etc.)
I want to ensure we are on the same page throughout this collaborative process!