BUSINESS NAME
What is your business purpose?
Please sum up the goals + mission of your business in 1-2 sentences.
What one adjective would you use to describe your brand?
This will cultivate the emotion that people get when interacting with your brand. Ex: edgy, classy, sustainable, friendly, stylish, etc.
What type of personality does your brand have?
Is it approachable yet full of personality, sophisticated, etc?
How do you want your customers/clients to feel when they interact with your brand?
Ex. Joyful, comforted, encouraged, excited, etc.
What is your ideal client/target audience?
Try to get specific! Are they a certain age or demographic? What adjectives describe them? Where do they shop?
What is your client/target audience's most basic problem, that you have the solution for?
What makes your business unique? Why would a customer/client to collaborate with you?
Have you deviated from the industry norm in some way?
This helps me to better understand what makes your brand unique.
What are a few big goals you have for your business? How do you think you will expand in the future?
Where will your logo primarily be used? Print, web, merchandise?
How do you prefer your logo be worded or written out?
Ex. Ascend Design Co (Design Studio underneath) vs Ascend Design Company
Do you have a tagline? If so, what is it?
Who are your competitors? What do you like or dislike about their approach to branding?
This allows me to better understand your market + competition. I want to make sure to steer away from a visual identity that is too similar to theirs. You have a unique brand, and I want to make sure I stay true to that.
Do you have any color preferences or any colors you want to steer away from?
What three brands do you love, and why?
Are they fun + whimsical, clean + professional, or sophisticated? Think in terms of your business, not just brands that you personally love. I need to make sure that your new visual identity best represents your business, and not just your personal style - although sometimes these are one and the same!
Do you have a preference on typography?
Ex. script, bold, light, hand drawn, etc
Do you have any specific design considerations within your industry you want to stay away from? If so, please let me know why?
Is there anything else you think would be helpful for me to know? I want to ensure we are on the same page throughout this collaborative process!
