Overview
Honey Built Home is a woman-owned company empowering women to start their own DIY projects, use power tools, and create the home of their dreams.
Objective
To create a visual brand refresh that feels more mature and professional and really connects with HBH’s female demographic.
Brand Identity Refresh
Illustration
Website Design
Tshirt Design
App Design
Project Planner Design & Layout
PROJECT SCOPE
Fun
Capable
Professional
Empowered
BRAND TONE
Stop Waiting & Start Creating a Home You Love
TAGLINE
INSPIRATION MOODBOARD
Discovery Phase
Fresh, modern, professional design
Use of mustard yellow & sage green
Warm tones
Minimal feminine aesthetic
CREATIVE DIRECTIVE
Brand Identity
Owner, Christine Gummersall, created a logo at the inception of the business that years later didn’t truly represent her brand and mission. With a nod to the old, I incorporated the mustard color into a fresh, versatile collection of visuals for use across all platforms.
Color Palette
Website & App Logo Design
Website design for desktop and mobile
Six landing pages
Packaged files for web developer
Logo design for new application, Renovate
DELIVERABLES
