ELEVATED GRAPHIC DESIGN
Combining functionality with aesthetics.
Good brand and website design is about curating something with both purpose and beauty. The delicate balance of these two combined with a sprinkle of subtle details is what makes you stand out. So, let’s shine a light on your business!
01 Brand Design
Thoughtfully-crafted brand design that can take your business to its next level of success. My polished and streamlined red-carpet process is customized to include:
+ BRAND STRATEGY & CREATIVE BRIEF
+ LOGO DESIGN
+ ILLUSTRATION
+ COLOR PALETTE
+ TYPOGRAPHY SYSTEM
+ SOCIAL MEDIA IMAGES
+ BRAND COLLATERAL
+ BRAND GUIDELINES
+ NATIVE FILES
TIMELINE: 6 Weeks
My Branding Process
STRATEGY
Every project begins with a Client Questionnaire to gain clarity on your background, goals, and audience. This is followed by a Creative Brief and Moodboard to set a design direction.
DESIGN
With an approved creative direction in my back pocket, sketching begins. My one-logo process goes through several iterations and refinement on my end to design the strongest concept.
Time to present! I’ll walk you through the entire presentation including real life mockups of your logo concept, so you have a thorough understanding of the rationale behind the design.
PRESENTATION
LAUNCH
I’ll make any necessary revisions, and package all native files for delivery. With approved designs ready to go, I’ll translate your new look into any brand approved collateral.
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02 Custom Squarespace Website
Take your brand and visuals to the next level with a website that is clean, modern, and functional. I design custom, search engine optimized Squarespace websites that are easy to navigate, easy to update, all most importantly, convey your brand voice, tone and style:
+ DESIGN STRATEGY & SITE MAP
+ MOCKUP STAGE
+ CUSTOM CSS
+ COPYEDITING OF CURRENT CONTENT
+ BRAND COLORS & TYPEFACE INTEGRATION
+ SEO BEST PRACTICES
+ MOBILE RESPONSIVE DESIGN
+ CUSTOM 404 ‘NOT FOUND’ PAGE
+ 1 WEEK UNLIMITED EDITS
+ UP TO 3 HRS VIRTUAL SQSP TRAINING
+ CUSTOM DOMAIN & EMAIL
+ FULL OWNERSHIP OF NEW SITE
+ 1 MONTH TECH SUPPORT
TIMELINE: 5 Weeks
My Website Design Process
STRATEGY
Every project begins with a discovery & strategy call to gain clarity on your background, goals, and audience. This is followed by a customized site map.
DESIGN
With an approved site map strategy, I’ll provide a realistic mockup of your home page and continue applying the design concept to the remaining pages of your SQSP website.
This is the fun part! We’ll set a time to Zoom with each other so you can see your new, fully designed website.
PRESENTATION
LAUNCH
SEO integration, photo compression are completed before launch day! After your site is live, I will finish up several post launch behind the scenes tasks.
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WHAT CLIENTS ARE SAYING
“Inquisitive & a great listener!”
“She wanted to fully understand our family business, its rich history and ultimately our goals. By pulling together our vision, messaging and a plethora of resources, she created an updated, on brand look. We couldn't be happier with the beautifully edited result.”
JESS MCFADDEN, PAST BASKET MILWAUKEE