5 Ways to Use Pantone® Color Trends in Your Biz
The role of colors in marketing needs no introduction. So make sure to keep your eyes open to new color trends when they start popping up!
The Pantone® Color Institute has been the leader of color design and trends since 1963. Every year, they study various different aspects of society, from social media, fashion, marketing, politics, the entertainment industry, and more, to decide the next year’s trending colors. Whichever colors are chosen, influences all these aspects of society for the next year.
Backed by layers of consumer behavior data, these new color trends can help businesses gain competitive edge and stay relevant. So, let’s talk about how you can integrate these trends into your marketing and promotion. colors that would influence product development, fashion, and design,
1. Choose stock images or original content that features a trending color. (Did you know stock photo platforms like Unsplash.com allow you to search by color?)
2. Make actionable items in your email one of the trending colors. (call-to-action buttons)
3. Overlay your favorite color on a hero image on your website. (A hero image is the first photo, graphic, illustration, or video people see on a web page).
4. Divide your email newsletter into sections using a trending color as the background or section divider.
5. Gradients are another trendy design element. Use a trending color, or a few, in a gradient fade for a background of a social media post.
Real life examples of color trends being used.
Source: FloDesk Email Platform
Source: @summerconnell.art
Source: Ostecx Créative
Source: @thejungalow
There is so much psychology behind seasonal color trends. The information Pantone compiles to put out a color trend report is meant to represent what's happening right now in the world around us. Learn more about color trends here → Latest Color Trends.
If you need a partner to help you elevate your brand or website, book your discovery call today or read more about my signature package Elevate here → Elevate Signature Duo Package.
