3 Reasons Why Alt Text Will Improve Website Performance
Alt Text, short for alternative text, is descriptive text that describes the content of an image.
Remember that amazing green and blue Versace dress that Jennifer Lopez wore to the 2000 Grammys? If not, you’re living under a rock! Go to Google right now and type in the search box “JLo wearing that dress”. You can’t miss it.
In 2000, that dress was THE MOST popular search query Google had ever seen. It sparked a global inquiry that single-handedly inspired the launch of Google Image Search and the use of alt text for images.
Adding alt text or text descriptives for every image on your site not only means your website is visually impaired accessible but it also helps you rank higher in image search results on Google. This simple method of optimizing your website for search engines helps create a better user experience for your visitors, no matter how they first found you.
Here are 3 reasons alt text will improve your website performance:
Reason No. 1: Improves Relevance
Google is still a machine and needs help from humans to understand visual elements. Alt text helps Google understand what the image is about in order to pull it up in search results.
Reason No. 2: Higher Rankings
Alt text allows search engines to better send out a team of robots (known as crawlers or spiders) to find newly updated content and rank your website highter in Google searches.
Reason No. 3: Visual Impairment Consideration
Alt text helps screen-reading tools describe images to visually impaired readers.
GOOD ALT TEXT VS NO ALT TEXT
THIS IS THE DRESS
If you have a website that isn’t performing as well as you’d like, check this out → Best Practices For Your Website
It’s important to continually evaluate your website performance and update on a consistent basis. One way you can do that is to integrate current trends into your website. Check out the most current trends here → Website Trends 2023
If you need a partner to help you elevate your brand or website, book your discovery call today or read more about my signature package Elevate here → Elevate Signature Duo Package.
