Overview
Élan is a company that works with individuals, companies, and groups to help bring to life the combined practice of yoga, mindfulness and meditation, and energy healing to connect with others in a welcoming environment.
Objective
To create a visual brand identity that reflects the fresh, welcoming and inclusive approach of the Élan Yoga Studio.
Brand Identity
Custom Logo
Illustration
Brand Collateral
PROJECT SCOPE
Inviting
Energetic
Connected
Positive
Casual
BRAND TONE
Experience Being
TAGLINE
The clients of Élan Yoga Studio, all at different life phases, are diverse in age, gender, and fitness/flexibility level, and whom all seek balance, belonging, and harmony in their lives. They see Élan not as a traditional yoga studio but more as a safe, welcoming environment that cultivates mindfulness and provides opportunity to practice their modality of choice and connect with others.
Discovery Phase
INSPIRATION MOODBOARD
Fresh, modern, clean design
Use of the color indigo
Energetic color palette
Mudra symbolism
Illustration
CREATIVE DIRECTIVE
Brand Identity
The Élan logo consists of two elements: the submark and the logotype. The submark represents s three primary yoga mudras that when combined encompass yoga, meditation & mindfulness, and energy healing. This is balanced by a versatile serif font with just the right amount of personality and character as well as a bold color palette to create the warm, welcoming and inclusive tone of our brand.
Custom Illustration
Color Palette
Let’s intentionally see how this identity looks in real life.
PB Kitchen Design
BRAND REDESIGN + CUSTOM WEBSITE