Overview
PB Kitchen Design & Cabinetry is an award-winning, innovative, and highly-regarded Chicago area studio whose singular passion is creating unique kitchen design solutions for its luxury clientele.
Objective
The objective was to make a subtle tweak to the current logo and build out the color palette and identity to reflect the level of work and craftmanship the company provides and appeal to its high level clientele.
PROJECT SCOPE
Brand Identity Refresh
Custom Squarespace Website
Sophisticated
Elevated
Modern
Expert
Distinctive
BRAND TONE
“At PB Kitchen, we win clients’ hearts by listening to their unique needs and challenges. Then we think beyond the standard idea of ‘kitchen’ to deliver custom, individualized solutions from scratch.”
PRESIDENT & LEAD DESIGNER, DAN MCFADDEN
Brand Identity
The aim of the logo was to keep the existing concept of the mark as it speaks to the history of the founding company, Past Basket. But by taking it to the next level in design, we better match the quality, sophistication and style of the company today.
Font System & Color Palette
PB Kitchen is an award-winning, multi-disciplinary kitchen design & cabinetry studio working with private home clients, architects, interior designers and leading home builders.
Custom Squarespace Website
Mobile Responsive Design
Integrated Font System & Brand Colors
SEO Strategy
DELIVERABLES
Let’s see how this brand style plays out in real life.
“Lacey is a great web designer who brings a lot to the table. She presented well thought out solutions for layout and branding. She did extensive research into our brand and was spot on with messaging suggestions as well! I would highly recommend Ascend Design for web and branding needs.”
Dan McFadden
President & Lead Designer
