Overview
Green Grass is a landscape construction and maintenance company based in Chicago’s Western Suburbs. They believe that transforming outdoor landscapes into functional, beautiful spaces is more than a service; it’s about creating an experience.
Objective
To create a visual brand identity that reflects the fresh, solutions-oriented, refined approach of Green Grass Landscape.
Brand Identity
Custom Logo
Illustration
Website Design & Development
Brand Collateral
PROJECT SCOPE
Helpful
Direct
Modern
Quality
Simple
Refined
BRAND TONE
It’s not a service. It’s a feeling.
TAGLINE
Refined, Beautiful Landscapes
A well designed and maintained landscape can simply transform your space. Working on both residential and commercial projects, Green Grass has everything you need to enjoy your outdoors - from design and construction to ongoing maintenance.
Discovery Phase
INSPIRATION MOODBOARD
Fresh, modern, clean design
Use of darker green and minimal tones
Minimalist aesthetic
Female aesthetic
CREATIVE DIRECTIVE
Brand Identity
The fresh, sophisticated color palette was the jumping off point for this brand. Both feminine and masculine, these colors evoke warmth, calm, and trust; where the tone and saturation of each color proves that Green Grass does things a little differently.
Custom Illustration
Custom Squarespace Website
Mobile Responsive Design
Integrated Font System & Brand Colors
SEO Strategy
DELIVERABLES
