Overview
Grow Therapy is a place where people come to feel comfortable, connected, and safe telling their story. Where being honest, courageous and brave in their vulnerability is honored, and where deeper connections are formed.
Objective
The objective was to not only create an authentic, fresh redesign of the current logo mark but also simplify and differentiate the brand from others in the therapy industry. The use of color and modern design reflects the warm, connected, intimate and empowering approach of Grow Therapy.
PROJECT SCOPE
Brand Identity Refresh
Custom Squarespace Website
Warm
Connected
Intimate
Empowered
BRAND TONE
We’re all capable of growing.
Brand Identity
The logomark incorporates the subtle display of symbols in its design, including a few carefully selected Ancient Viking Runes. These specific runes were used over 2000 years ago to name things and places, provide protection, attract luck and fortune, and magically divine the course of future events. To stray away from the literal and overtly used symbol for growth, as well as to distinguish itself from local competitors, it was very important to incorporate more than one symbol to represent the many services Grow Therapy has to offer its clients.
Inguz Rune = Growth
Dagaz = Transform
Uruz = Courage
Tell Your Story
Color Palette
Custom Squarespace Website
Mobile Responsive Design
Integrated Font System & Brand Colors
SEO Strategy
DELIVERABLES
