Pantone® Color Trends for Winter 2022/23
This Winter, Pantone® color forecasting calls for energy boosting, exuberant colors juxtaposed to restful & restorative hues.
This Winter, Pantone color forecasting calls for energy boosting, exuberant colors juxtaposed to restful & restorative hues.
Every year, the Pantone Color Institute studies consumer behavior, social media, marketing, politics, the entertainment industry and more to determine next year's trending colors. Whichever colors are chosen influence all these aspects of society for the next year.
Business owners take note → there is so much psychology behind these color trends. The information Pantone compiles to put out a color trend report is meant to represent what's happening right now in the world around us.
The relevancy of these color predictions apply to virtually all industries. Color has the power to convey your brand message without words. Staying informed on the latest color trends can only help support your brand message and gain competitive advantage.
Here are a few examples of how brands, the fashion industry, influencers, and more are using these color trends to gain consumer attention and competitive edge.
The role of colors in marketing needs no introduction. Here are some examples of how you can use color trends in your business → 5 Ways to Use Pantone® Color Trends.
If you need a partner to help you elevate your brand or website, book your discovery call today or read more about my signature package Elevate here → Elevate Signature Duo Package.
